Why Most Resellers Never Break $10k/Month

Most resellers plateau between $5-10k per month and never break through. It's not luck. It's not market saturation. It's specific, fixable mistakes.
The top resellers doing $30k, $50k, even $100k+ monthly are doing things differently. Here's what the majority get wrong.

1. No Strong Branding

You're running a generic "cheat store" with no identity. Your site looks like every other reseller.
Customers remember brands, not another faceless shop. If you're just "reseller #47", you're competing purely on price. That's a race to the bottom.
Build YOUR brand. Create an identity. Top resellers have names customers recognize and trust. That trust = repeat purchases and referrals.

2. Bloated Product Catalog

Too many choices = decision paralysis. Customers get overwhelmed and buy nothing.

Cut the dead weight:

•Remove low-quality products (even if better margins)
•Delete dead games from catalog
•Keep only essentials that actually sell

A focused catalog converts better. The best resellers have tight, curated selections. Quality over quantity.

3. Using Provider Brand Names

You're reselling Kernaim, but our loader has zero Kernaim branding. It's intentional.
Create your own product names. Market YOUR brand alongside your website. Top resellers have their own product identity customers recognize.
You're building a business, not just a middleman operation.

4. No Email Marketing

Telegram and Discord announcements reach limited audiences. Email reaches your entire customer base.

Critical moments for emails:

•Major game updates
•New game launches
•Sales periods
•Pre-expiration reminders with unique discount codes

Email marketing drives massive revenue spikes for Kernaim. It works just as well for resellers. Automate renewal reminders with 10-15% discount codes. Watch retention rates jump.

5. Weak Acquisition Channels

How are you getting customers? If you have only one answer, you're fragile.

Organic: Do you have media makers? Plans to scale content output? More content = more reach = more customers.

Forums (EPVP): Don't spam. Invest in pins in Black Market section. Top resellers don't hesitate to spend on visibility.

Paid ads: Test new platforms. Optimize winners. Scale what works.

One acquisition channel = one point of failure. Diversify.

6. No Customer Retention Strategy

Existing customers are your easiest sales. They already trust you and know your product works.
Top resellers generate 40-60% of revenue from repeat customers. If you're below 30%, your retention is broken.

Simple fixes:

•Loyalty programs (discount after X purchases)
•VIP status for repeat buyers
•Automated renewal reminders with discount codes
•Thank you emails after purchases

Retention is cheaper than acquisition.

7. Poor Support Quality

Support isn't a cost center. It's a sales tool. Good support = referrals, repeat customers, positive reputation.

Invest in quality:

•Response time under 2 hours
•Comprehensive FAQ and setup guides
•Video tutorials for common issues

The best resellers have better support than most official developers. That's a competitive advantage.

8. Not Tracking Metrics

What's your CAC? LTV? Conversion rate? If you can't answer, you're flying blind

Top resellers track:

•Revenue per game
•Which acquisition channels convert best
•Customer renewal rate
•Cost per acquisition by source

Track everything. Review weekly. Optimize based on data, not guesses.

9. Competing on Price Only

Lower prices don't mean more profit. Often, the opposite is true.

Value matters more than price:

•Better support than competitors
•Stronger branding and trust
•Faster delivery and setup assistance

Premium positioning can work better. Some top resellers charge MORE because they've built trust and provide better service.
Stop competing on price alone. Build value.

10. Ignoring Sales Periods and Launches

Major opportunities throughout the year:

•Game launches (new COD, Tarkov wipes)
•Holiday sales (Black Friday, Winter, Halloween)
•Seasonal peaks (Summer, December)
•Major updates

These periods drive 2-3x normal revenue if executed properly. Have campaigns ready. Send emails. Create urgency with limited-time offers.
The resellers doing $50k+ months are aggressive during launch periods. They prepare weeks in advance and capitalize on hype.
Plan your year around these moments.

11. Scaling Before Optimizing

Your conversion rate is 2% (should be 3-4%). Your support response time is 6 hours (should be under 2). Your email list isn't segmented.

Fix fundamentals first:

•Optimize conversion rate on existing traffic
•Improve support quality and speed
•Build retention systems
•Establish proper tracking

Once these are solid, then scale. The $100k/month resellers built tight operations that convert at 3-5% and retain +30%+ of customers. Then they scaled.

When Reselling Isn't the Right Model

Some resellers would make more as affiliates.

If you're good at marketing but hate operations:

•50% commission, lifetime
•Zero management (no support, no keys, no hassles)
•Pure focus on traffic acquisition

Some of our active affiliates earn more than struggling resellers. They leverage marketing skills without operational burden.
If you're spending 80% of time on support and only 20% on growth, affiliate might be your path.
Read more about this or start as an affiliate : https://kernaim.to/cheats-affiliate-programs + https://kernaim.to/affiliate

The Path Forward

Strong branding. Focused catalog. Email campaigns. Diversified acquisition. Customer retention. Quality support. Tracked metrics. Value positioning. Strategic timing. Optimized foundations.
The resellers breaking $10k, $30k, $50k monthly are doing these things. The ones stuck at $5k aren't.
Your next month starts with the decisions you make today.